Alienware M18 Powerhouse

The Alienware M18 is a flat-out powerhouse, and selling it meant getting a few big names pulling in the same direction. Working across Virgin Megastore Middle East, Dell Technologies, Intel and Bravado Gaming, we were tasked with a content package built to drive sales of the new device. With that many partners involved, the content had to carry real production value and speak to serious gamers without getting lost in the collaboration.

We delivered two films, an introduction that lays out what the M18 is and an unboxing that gets people close to the hardware, along with a fifty strong photography package and five artwork pieces. The mix gave the partners everything from a hero launch spot to retail-ready support material. For a flagship machine sold across the Middle East, that combination of hype and detail is exactly what moves it off the shelf.