Dell Client Accessories Range

As part of a bigger body of work with Axiz and Dell, this piece zoomed in on the accessories, the everyday client peripherals that usually get overlooked. Axiz needed two commercial-style showcases that could introduce and feature the newest additions to the range, told through a narrative that would actually land with a regular user rather than a spec sheet. The goal was to make small products feel worth paying attention to.

We produced two commercials for the range, backed by a stills package of thirty five photographs and two artwork pieces. Each film carried its own story while sitting neatly inside the larger Dell campaign, giving Axiz flexible content they could run on its own or alongside the main range work. For accessories, that bit of narrative is what turns a product list into something people actually want.