Dell Latitude and Vostro

With a refreshed Dell laptop range on the way, Tarsus Distribution wanted to give two of their best sellers, the Latitude and the Vostro, one strong last push before the new range landed. The brief was a focused content campaign built around those two devices, making the most of the models people were already buying rather than waiting on what was next. It had to move product in a specific window, so the work had to be clear and confident.

We built dedicated films for both the Latitude and the Vostro, backed by a stills package of twenty eight photographs and six artwork pieces across the campaign. Splitting the work by device meant Tarsus could speak to each audience directly and position both laptops on their own terms. It gave the range a proper send-off and kept sales moving right up to the changeover.