Dell Technologies Forum at Kyalami

Ahead of Dell's annual Technologies Forum at the Kyalami Convention Centre in Johannesburg, the job was simple to state and hard to do: get people through the door. Dell needed a run of announcement teasers built specifically to push B2B pre-event registration in the weeks leading up to the day. That meant content with a clear job, sharp enough to cut through a busy business inbox, and paced to build momentum as the event got closer.

We produced two teaser films for the campaign, backed by two artwork pieces to keep everything consistent across channels. Each video was made to work on its own while adding to the same drumbeat of announcements, giving Dell a simple, repeatable way to keep registrations climbing. For a pre-event push, that kind of focused, made-for-purpose content does more than a single big spot ever could.