Emperors Palace Christmas Village

The Christmas Village is one of the most loved things Emperors Palace does each year, so the brief was to capture it properly and hand them collateral they could use for seasons to come. We built a full content plan that ran across three months, covering a television commercial and a wide set of marketing material rather than a single one-off shoot. The idea was to bottle the feeling of the Village, the lights, the families and the whole event, in a way that would still sell it next year.

Out of that plan came two films, an aftermovie that captures the energy of the event and a spot built for broadcast, along with a big stills package of a hundred and seventy six photographs and three artwork pieces. Emperors Palace ended up with a proper content bank for the festive season, ready to run across television, social and in-house channels. For an event that repeats every year, that library keeps working long after the decorations come down.