Ivyson Gaming Festival

The Ivyson Gaming Festival was a proper cultural crossover, the point where music and gaming actually met rather than just sharing a poster. Held as a popup at Bravado, it pushed the limits of what a cultural entertainment event could be, with a lineup that mixed names like Nasty C, Tellaman, Lebogang Manyama, George Lebese and King Oumar. Our job was to capture that energy and turn a one-off event into content that lived well beyond the day.

We came away with a full set: an aftermovie that bottles the atmosphere, an announcement piece to build the hype, a forty nine strong photography package and fourteen artwork pieces to carry the identity across everything. It gave Ivyson a complete content footprint, from the pre-event build-up to the highlights afterwards. For a festival trying to own a cultural moment, that spread of content is what keeps the conversation going.