We Are Bok

As a sponsor of the Springboks, Dell wanted to turn that partnership into something fans could actually take part in. Working with Bravado Gaming, we helped build a multi-staged activation with members of the rugby team, giving supporters across the country a real shot at winning an exclusive meet and greet. The brief was to make national pride feel personal, tying one of the country's most loved teams to the Dell brand in a way fans would rally behind.

The content package brought the activation to life with a hero film, a seventy four strong photography set and four artwork pieces spanning the campaign. It gave Dell everything needed to run the promotion loud across the country, from the announcement through to the payoff. Hitching a tech brand to the Boks is a big statement, and the content made sure the whole thing landed with the energy it deserved.